Our Projects | Wallcovering and Wallpaper Installation Services

Luxury Wallcoverings vs. Regular Wallpaper

We’re in the business of luxury. Our clients expect nothing short of perfection, and we aim to deliver just that with every project. At Twill Wallcovering Installations, our expertise encompasses an (almost) obsessive knowledge of luxury wallcoverings and designer wallpaper.

But how do they compare to regular wallpaper?

When you think of wallpaper, the image you picture in your mind can be vastly different to other people’s perception of the same word. Maybe you think of mass-produced roll upon roll in hardware stores. Or, perhaps you imagine a particular wallpaper from your childhood home.

Whatever your perception of wallpaper, luxury wallcoverings are certain to change that perception. Read with caution; once you understand the differences, you may find it difficult to settle for anything less than the best from here on in.

Luxury Wallcovering Brands

The allure of luxury wallcoverings is, in part, due to the prestigious brands which design and manufacture them.

Every square centimetre is a work of at in its own right. There are dozens of well-respected luxury wallpaper brands throughout the world, and each has their own distinctive style.

Here at Twill Wallcovering Installations, we believe developing trustworthy relationships with these brands is imperative. That’s why we pride ourselves on working with the world’s leading brands.

Some of our most notable partners include:

Phillip Jeffries

Phillip Jeffries is a family business, founded with just 10 grasscloths in a garage over 40 years ago. From those humble beginnings, they’re now one of the world’s leaders in wallcovering.


Having worked in fashion and interiors with leading international designers, partners Tim Butcher and Lizzie Deshayes established handmade interiors house Fromental in 2005 aiming to make the world’s most beautiful wallpapers, fabrics and accessories.

de Gournay

de Gournay helps realise your dreams of a perfect interior. Whether creating a dinner service or Chinoiserie room, a 19th century French Papier Peint or a gold-leaf ceiling, each person who plays a part in bringing this item to life is trained by and works full-time for de Gournay.

Whilst regular wallpaper is mass-produced to an immense scale, many designer wallpaper brands operate on a smaller scale. This is due to the incredibly high-quality materials that stretch from corner to corner with a luxury wall covering.

When you work with brands such as these, you’re guaranteed that the quality is unsurpassed.


Only the best materials go into luxury wallpapers and wall coverings. Where regular wallpaper is known to tear, and even fall apart, you’re assured the best of the best with Twill Wallcovering Installations and our partners.

Each designer has a vast range of techniques and expertise at their disposal. From the delicate weaves of fabric wallcoverings to the meticulous painting of bespoke pieces, only premium materials go into a luxury wall covering.

One key element to designer wallpaper is its texture. Whilst regular wallpaper will feature very little to no texture at all, it’s commonplace for luxury wallcoverings to have unbelievable textures as part of their designs.

What’s more, the high-end wall coverings offer more than just simple wallpaper. From the dancing visuals of architectural film to the acoustic properties of stretch fabric systems, we offer installation on much more than your run-of-the-mill wallpaper.


Luxury wallcoverings are renowned for their ability to last a lifetime. Whilst our clients often choose theirs in the name of beautiful design, the thought of longevity is never far behind.

One key aspect to keeping designer wallcoverings intact for years to come is the installation process. This is where decades of experience pays dividends.

Careful and methodical installation ensures your new walls remain as beautiful as possible as time passes. In addition, the high-quality materials mean they’re less susceptible to wearing over time.

Although, that isn’t to say extra care isn’t needed during installation. 

Luxury wallpapers are available at a higher price point than their regular, less exclusive counterparts. The quality and awe-inspiring designs, however, are more than justifiable when you see the effect they can have on any interior.

However, that means any mistake is an expensive mistake. Luckily, we handle this pressure on behalf our clients. From the very moment we take on your project, we also take pride in our accountability.

Any issues during the hanging process, we take full responsibility; this is in addition to any manufacturer defects. That’s where our long-term relationships with the world’s most luxury wall covering brands has even further incredible benefits.


Every inch of a luxury wall covering has its own character. From delicate silk to masterfully painted textured wallpaper, there’s no escaping a feeling of exclusivity with designer wallpaper.

Simply put, there’s nothing that compares. 

With each luxury brand, there’s a real bespoke aspect to their designs. It doesn’t just stop at how they look, either.

Carefully crafted textures – often hand-sewn depending on your particular needs – ensures a quality feel that’s candidly impossible to achieve with regular wallpaper.

Such is the bespoke nature of these luxury products, no two batches are the same. Take this as an example: you could hang a de Gournay silk wallpaper in one room, and then decide you want it in another. The likelihood is that the silk won’t match across the two rooms.

This is a true testament to the individuality of the materials, as well as the quality craftsmanship, that makes up each luxury wallcovering we work with.

The differences between regular wallpaper and luxury wallcoverings are distinct. Depending on personal preference, there are a vast range of designs and styles to choose from.

To discuss your wallpaper project with us, email hello@twill-us.com or call +44 7957 423585.